B2B SaaSLead Generation
Forto Logistics
From cold list to €2.1M qualified pipeline in 6 months
−63%
Cost per SQL
Engineering Outcomes
We don't chase leads. We hunt accounts.
QARYA is the B2B marketing partner for companies that sell to decision-makers, not consumers. Demand generation, ABM, and performance campaigns engineered around pipeline, not vanity metrics.
120+ B2B accounts activated
€38M pipeline sourced
4.9/5 client satisfaction
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B2B accounts activated since 2019
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Pipeline sourced for clients
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Average MQL-to-SQL improvement
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Client retention at month 12
What we do
Five disciplines. One revenue engine.
Awareness
Demand Generation
Brand awareness for decision-makers, thought leadership and proprietary research. LinkedIn Ads by job title, trade-press placements, executive video podcasts and on-demand webinars.
- B2B Brand Awareness
- Thought Leadership & Reports
- Podcasts & Webinars
Pipeline
Lead Generation
Gated content engines, white papers, industry benchmarks and live workshops. Plus direct digital outreach via LinkedIn Sales Navigator and profiled cold email sequences.
- Gated Content & Benchmarks
- Live Webinars & Workshops
- Social Selling & Cold Outreach
1:1 / 1:Few / 1:Many
Account-Based Marketing
Stop fishing, start hunting. Bespoke campaigns for strategic accounts: personalized micro-sites, IP-targeted ads on office networks, high-value direct mail and programmatic dynamic ads.
- One-to-One bespoke plays
- One-to-Few cluster campaigns
- Programmatic 1:Many at scale
Retention & Expansion
Customer Marketing & Advocacy
70% of B2B revenue lives inside your customer base. Onboarding flows, upsell and cross-sell plays, case studies, success stories and review programs on G2, Capterra and TrustRadius.
- Retention & Lifecycle
- Upsell & Cross-sell
- Voice of Customer & Reviews
Measurable KPIs
Performance & Tactical
Long-tail B2B SEM, strategic retargeting for pricing- and demo-page visitors, and full event playbooks — pre-event meetings, on-stand activations, post-event follow-up.
- B2B Search Marketing
- Strategic Retargeting
- Event & Trade-show campaigns
Live signal · always on
Every campaign measured in real time.
No quarterly slide decks. A live dashboard per program so you see pipeline forming day by day.
Live · synced 0s ago
Reach & branded search lift
LinkedIn + trade press · last 12 weeks
Impressions
8.4M
+34%
Branded search
+212%
vs Q-1
CPM
€11.20
−18%
Recent work
Pipeline, not promises.
ManufacturingAccount-Based Marketing
Nordkind Industrial
12 strategic accounts engaged with bespoke micro-sites and direct mail
8/12
Accounts into pipeline
Data & AIDemand Generation
Lattice Analytics
Industry benchmark report downloaded by 14k decision-makers
14K
Profiled MQLs
Enterprise SaaSCustomer Marketing
Helix Cloud
Lifecycle program turned existing accounts into 38% net new ARR
+38%
Net revenue retention
The Qarya method
Four phases. Zero guesswork.
01
Discovery & ICP
We map your ideal customer profile, buying committee, market and competitors. Two weeks in, you know exactly which accounts are worth chasing.
02
Strategy & Creative
Positioning, messaging by persona, funnel architecture and creative concepts — all aligned to a clear revenue outcome.
03
Launch & Optimize
Campaigns go live across paid, organic and outbound. Weekly iteration on what moves pipeline, killing what doesn't.
04
Scale & Expand
When the numbers prove themselves we scale budget and channels, then build lifecycle programs to expand every account.
What clients say
Trust is earned. One campaign at a time.
"
In six months QARYA rebuilt our funnel. CAC cut in half, qualified pipeline tripled. That simple.
Giulia Marchetti
CMO, Lattice Analytics
"
They don't behave like an agency, they behave like our external marketing department. They think with us and decide with us.
Andrea Conti
Founder, Helix Cloud
"
Creative quality and data discipline rarely live in the same team. Here they do.
Sara Lombardi
Head of Growth, Forto
Ready to build a real pipeline?
Tell us which accounts you want to win. We'll come back within 24h with an initial strategy, free, no strings attached.